Localised Blog

5 signs your local metropolitan community needs a digital platform

March 31st, 2022

The COVID-19 pandemic saw metropolitan areas across Australia’s cities become the new hub for living, working and playing. Geographic lockdowns and “5km radius” limitations meant a larger population of residents staying locally, utilising local services and facilities.  

In normal times, living, working and playing in the one neighbourhood has often been touted as the ideal outcome for well-planned cities. Yet, our traditional way of living and working has been to reside in a property, and travel to a fixed place of employment that is often outside of the local council. 

So as we move into our new way of life, with workers spending more time working from home, and local communities playing an even more important role in shaping jobs, economies and lifestyles of its citizens, it is becoming increasingly important for metropolitan governments to harness all the tools possible to build strong communities.

One of these tools is to build an engaged and responsive digital community using technology and community platforms. This isn’t just a social media page where local residents can comment on neighbourhood activities – a digital community is one that encompasses jobs, community centres, services, events and business trade opportunities.

So what are the key signs that your metropolitan community needs a digital community platform?

We’ve detailed some of these below:

 

1. There is a high migrant community with lots of different languages and cultures.

Multicultural communities thrive on communication and engagement. Sharing stories, appreciating cultural diversity and tolerance are the cornerstones of a thriving multicultural and migrant community. Localised customers City of Wyndham (VIC) and City of Parramatta (NSW) have seen great benefits from engaging and building a digital community platform that shares local content, digital notice boards, jobs, local business offers and local work tenders. This allows for the fast growing migrant community to access these opportunities in their own language, at their own time. 

 

2. Lots of new housing developments – built or proposed.

With every new housing development comes a wealth of new residents, their expertise and their family. From this, local business booms and community ties need to be forged. Digital community platforms can start to build this local community culture from jobs, to business, to friendships even before the new residents can move in. 

 

3. The community Facebook page just isn’t cutting it.

Community Facebook pages are spectacular for creating conversation amongst local residents on a variety of topics and events. However, as a standalone feature, it often needs to be connected and integrated with a digital platform that allows for resources, jobs, work proposals and resident engagement. 

 

4. Council resources are stretched. 

Busy council workers and council organisations are often under-resourced when it comes to being able to share information on what is happening in their community, and to be able to support local business growth. A digital community then offers an autonomous, automated way for local businesses and residents in the community to interact, transact and engage with each other without having to use the human and financial resources of the local council to facilitate.

 

5. The council website is just a broadcast, when you actually need engagement.

Tying in with the under-resourced council sector, often council websites are used as one-to-many broadcast channels and often lack the capacity to engage or create conversational connections with their metropolitan residents or local business owners. Therefore an engaging digital community that promotes collaboration, conversation and commercial opportunities for residents and local businesses is often required to trigger local economic activity. 

Digital communities in metropolitan areas throughout Australia are becoming increasingly vital to the health of local communities, as more people live, work and play in their local area. It’s important that these digital communities serve opportunities for residents to have their voice heard, for local job opportunities to be promoted and for local businesses to benefit from their engaged community. This is not just a simple Facebook or local council website page – it is a living digital community that thrives on the benefit of its local residents and businesses.

 

To understand more about how to build your local digital community, book a bespoke Lunch and Learn with us here or fill out the contact form here.

Localised partners with local councils to empower local business growth, grow local spend and increase job opportunities through end-to-end delivery of digital communities. We collaborate with council leaders to ensure they have the best opportunities to execute on their economic development strategy by implementing their local digital community and ensuring they are enabled from day one.

For examples of the councils we’ve been working with, go here.