Did you know that your audience can differ completely from platform to platform?
For example, you’ll often have very little crossover from your Instagram audience, to your LinkedIn audience, to your Localised audience. Which means that you can share the same piece of content across multiple platforms and still reach a different audience.
Keep in mind that often a piece of content on social media can have a life span of as little as three hours, meaning that it will reach majority of views within that time frame. So, if you’ve got great content from last year, or even last month, you can re-share it again on a different, or even the same platform.
This week, get your content out there by either:
– re-sharing an older, but still relevant piece on content on your platforms, or
– re-sharing a piece of content from one platform to another.
Make yourself and your business seen across multiple platforms. Share your content regularly, and across multiple platforms to get the most out of it, and to get it in front of the biggest audience.