Localised Blog

What is a Keyword and How Can it Help You?

June 10th, 2021




A word or concept of great significance. A significant word mentioned in an index.

Using keywords and phrases determine which content is relevant to a particular search. If someone searches for a term, a phrase, or a service via a search engine, it checks for those keywords in your business description. In other words, keywords are important.

Keywords are descriptive data that directs businesses and individuals to your page, your site, your posts, and your business. Here are a few simple tips to improve your keywords:

Update Your Business Directory Page

Select the goods + services that best describe your business. List as many as you can think of.

Use specific words in your business’ description. Include words that customers would use to search for your business. Think of words you would use when googling or searching.


Use Similar Words Within Posts

When putting together articles, blogs, notices, and social content on your site, be sure to include descriptive words, similar to those used in your Business Description.


Don’t Double Up

There is no need to include a word more than once. Frequency is not important, but using the correct word is. Include words that best describe your business. Use short, succinct sentences.


With these helpful tips your business will be easy to find on any platform.